Monday, October 6th, 2008...5:38 pm
Entertainment is key for half of phone users

While cell phones were once well known as a critical device for business communications needs, it seems as though they’re now no longer popular for this use solely. As more and more users turn to their cell phone for entertainment purposes rather than business needs, it is quickly becoming the ‘must-have’ consumer gadget.
A new survey conducted by Artificial Life finds that almost half of U.S. mobile phone users turn to their devices for entertainment and on the go access to gaming, music and video content.
According to the surveys findings, 46 percent of U.S. cell phone users use their devices for entertainment. Also, of the 200 respondents to the survey, 87.5 percent of smartphone owners said they access this type of entertainment content. In addition, 33 percent said they use their phone for entertainment over any other purposes like email, GPS and Internet browsing.
As phones continue to advance technologically to offer enhanced memory, robust architecture and increasing speed, the demand for high end mobile devices is climbing.
Even those users who do not own a smartphone (56 percent) responded to the survey that they want to own a smartphone so they can utilize these types of advanced features. Music, gaming and video were desired by about one-fourth of these respondents while 33 percent expressed value in mobile gaming.
It’s motivating to witness more U.S. consumers, handset manufacturers and carriers taking advantage of the new capabilities of 3G smartphones, including rich 3D gaming, social networking, music and videos, from anywhere at anytime.
Individuals are now seeing the value in mobile phones beyond business productivity, and are beginning to see them as tools to complement their hobbies and lifestyles in fresh and exciting ways.
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