ruk.blog

David Pogue from the New York Times coined a new term that I thought was quite clever.

He wrote a piece titled “Digital Life for Analog Keepsakes” in the New York Times and participated in a follow up satire piece on CNBC.

According to David, “Millions of baby boomers today live in fear of a diagnosis of AFLS. AFLS — Analog Format Loss Syndrome — is the depressing realization that all your old home movies, photo prints and slides, cassette tapes and vinyl records risk being lost to the dustbin of obsolete analog equipment.”

David showcased some low end “do-it-yourself” type gadgets to help remedy the problem, as David’s forte is to talk, and share, consumer technology. However, he was quick to point out the “experience” and “result” of attempting to do analog to digital conversion yourself — with these types of tools.

I am happy that his evaluation was on par with what we know at iMemories. First of all, millions of people do have this problem (actually, hundreds of millions to be more precise). And, more importantly, do-it-yourself gadgets are available, but, few use them — because they don’t work very well and require lots of time and tech savviness. Wish David would have closed the story with “Just go to iMemories. They do it all, perfectly. Plus, they make it fun and hassle-free.”

I think I’ll reach out to David.