ruk.blog

Consumers are watching more video on their PCs vs. on their mobile phones. That’s according to a study out today from researcher Ipsos MediaCT.

Ipsos surveyed Americans who had downloaded or streamed at least one video. That group watched an average of 70% of their video on TV, down from 75% a year ago, the study says.  The amount of video watched online (via a personal computer/laptop) rose.

But “I thought we would see some more traction with the mobile devices,” Ipsos Director Adam Wright says.  Entertainment companies are eager to see mobile video take off, because it allows people to watch more when they’re not at home.  So far, the amount of video watched on a cellphone or PDA is stuck around 1%, says Wright.

I think adoption is slow with mobile video because of the difficulty or extra steps required to actually watch video on a mobile device. Usually, it requires downloading large files in advance of watching them. Most consumers are not proactive when it comes to enjoying mobile entertainment — it’s more about being on demand when they get into a situation where they have nothing else to do by play with their mobile device (doctor’s office, airplane, etc.). In addition, watching streaming video over mobile phone networks is really not that practical just yet — it’s just too slow to enjoy currently. we all know that will change over time.

So, people will adopt mobile video slowly – as it becomes easier and more convenient. Also, we believe that the content will drive adoption as well. For instance, iMemories customers love watching their family videos on their mobile devices. This replaces the typical wallet photos that people carry around to show off current family members, and to tell stories. Instead, they can now tell their story via digital video on their iPhone. Now, that’s something that friends and family will always remember.