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American women are taking the lead over men in their use of certain consumer technologies including watching streaming network-TV shows over the Internet, DVR (or TIVO) use, visiting of social media/social networking sites and even casual gaming, according to a new Women and Digital Lifestyles report recently released by Solutions Research Group.

The group said the survey was designed “to understand the digital lifestyles of American women and key drivers of adoption in four life stages: young singles, moms with young kids, moms with tweens/teens, and empty nesters.”

The group’s key findings included the discovery that more women stream TV shows from network TV sites than men. According to a release, 15 percent of American women did so last month compared with 11 percent of men. Women with children under the age of 6 were found to be the most active streamers, with 19 percent and 21 percent doing so respectively.

Of households with DVR (or TIVO) players, women were found to use the players an average of 9.3 times per week compared with 8.3 times for men. The report said DVR-owner women with kids watch 56 percent of their TV on a time-shifted basis, whereas male DVR owners were only found to do so 42 percent of the time.

Use of social-networking sites was also found to be slightly more popular among women than men; 42 percent of women said they visited a social media/social networking site in the last month as opposed to 41 percent of men. Among the female subcategories, the group found “young singles” and “empty nester” to be the most likely to visit a social-networking site with 74 percent and 25 percent respectively.

Finally, the group produced a list of the “top 5 digital lifestyle products for women” based on the kinds of products women said they had bought for themselves or received as a gift between December 2007 and February 2008:
–Digital camera (24 percent)
–Wireless/cellphone (23 percent)
–Game console/ handheld (19 percent)
–Digital media player (14 percent)
–Laptop (14 percent)

This is all very interesting information. None of it completely surprising. At iMemories, our iMemories Online video experience is used by countless tech savvy woman (and men) – who watch their home movies online, as they would their favorite network TV shows. Bottom line, the statistics demonstrate that the modern digital lifestyle is here to stay, and it’s becoming more mainstream each and every day. And, whether woman or men are adopting first, the populations of the U.S. (and world), including different generations, is making a rapid conversion.