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Whether it be digital photos or digital home movies, the mass of digital content under management at the typical U.S. household is simply enormous. And this is only the beginning as content creation and acquisition ramps further.

The net result is a massive number of digital files requiring storage and management. And one would assume, given the degree of investment consumers are making in their collections, whether in terms of money or time, they would be taking precautions to protect these assets.

But is this true? Are consumers backing up their files? Or even, how are they storing them and are they happy with their current solutions?

Americans are not backing up their digital photos, home movies, music, documents or other types of digital files, according to a new study released by CEA.

Results of the study “Amassing Digital Fortunes: A Digital Storage Study” show that nearly one in three consumers don’t see the need to back up their files, while nearly a quarter (22%) say they aren’t backing up files because it’s too time-consuming.

The average U.S. adult has 1,800 digital files, totaling 310 billion digital files nationwide. With an additional 1,060 being added per user in 2008, the total number is expected to hit just under 500 billion by the end of the year.

At iMemories, as the leading “online memories sharing” company, we see this as an opportunity to help consumers by hosting their entire library of digital memories for a small monthly or yearly subscription fee. iMemories customers get to watch and enjoy their home movies and photos online, while we backup and make available instantly their entire digital library of priceless moments in case they lose everything.