ruk.blog

The folks at the Pew Internet & American Life Project have issued a new study on online video usage. The report is rife with predictable statistics (i.e., teens love YouTube), but there are a couple of interesting morsels. Like how older web users, and households earning above the average mean have taken a liking to online video.

Of the respondents the 30-49 year old bracket doubled in its daily video traffic — up from seven percent to 14 percent year over year. Likewise, the report shows that the $50,000 to $74,999 household income group saw a comparable bump of 89 percent in video intake. The likely catalysts? From what I can tell, it seems to be the proliferation of broadband, and the new types of video content making their way online.

There’s no question that online video content is becoming more and more interesting, useful and valuable for the older, upscale crowd. At iMemories, we helped pioneer this trend with the release of iMemories Online, the next generation online video sharing experience that allows consumers of all ages (but especially Generation X and Baby Boomers) to watch their entire collection of home movies online.  What we have found is that if you give families something wholesome, fun and entertaining to watch, they will consumer hours and hours of online video — at home, at work, even while visiting family and friends.

Bottom line, with affordable high speed Internet access (now, over half of the US population has broadband Internet access), and with more “family oriented” rich media content (online video) becoming available, it’s no surprise that online video viewship growth is occuring for people over the age of 30.