ruk.blog

Last summer, if you Googled “home movie transfer,” you wouldn’t have found many references online.  A few vendor names might have popped up, but very few articles in major publications.   Now, with a second New York Times article published as recently as last week, we are seeing more and more attention paid to this service.

The author, Eric Taub, profiled a New Orleans woman who had to flee the city when Hurricane Katrina was approaching, and took with her as much of her old family memorabilia as she could.  “Ms. Duncan, like millions of other Americans, has her feet firmly straddled across two technologies: embracing the new digital era but still hanging on to the paper records of the fast-disappearing analog age.”

It’s great to see more and more reporters writing about this issue.  People are beginning to understand that it’s a “must do” activity – something that can’t and shouldn’t be put off, since time will take its toll on the films and videotapes, as well as the old photos.

Yet what we still see in the articles is no clear leader in the space.  Rather, the market is filled with hundreds of ultra small shops — over 90% residing from a residence. A true cottage industry.  It seems a lot of the “bricks” businesses handle the old movie transfers, and scale at only low volume with amateurish results.  The “clicks” vendors provide high volume, but focus on already-digital video because it’s easier for them – the onus is on the customer to upload the digital video content.

So that leaves a huge gap in the market. We see iMemories as a hybrid “bricks” and “clicks” site that does both – transfers the old home movie formats and provides universal web access, at high volume and with professional results.  I hope more and more reporters help educate the masses.  And I hope more and more of the masses find their way to our website.