Monday, August 27th, 2007
Study: Consumers Want Control of the When, Why, Where of their Content
There’s a new IBM survey out that looks at consumer behavior and preferences in a digital world. One of the amazing facts from the survey is that TV usage is decreasing – an important trend.
Some of the key stats:
• 6 or more hours spent on the Internet daily: 19% of respondents
• 6 or more hours spent watching TV […]